Efficiency

Gives you the information about the outcome generated from the efforts of an individual agent.

• Total Sales Value - Sales revenue generated by an individual agent.

• Average Sales Duration - The time it takes for an agent to convert the lead into a customer.

• Sales Velocity - This gives you an idea of how quickly a prospective customer moves through a company's sales pipeline and generates revenue. It reflects the health and productivity of an individual agent and also shows areas where the sales process could be improved.