# Google Ads Reporting

### Dashboard

This is how the reporting dashboard will look like.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FJHtyl4LhbMRNuTHXn0Jj%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-1c5bee4c7116d81a83ee11b61d8ac30d81050a9f_1.3%20Dashboard.png?alt=media&#x26;token=67a9be0d-b9a7-4c0e-98a4-92516d9df2b2" alt=""><figcaption></figcaption></figure>

### Submit Feedback

You can share your feedback with this tab.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FD9rwtz6dRvKmwwPTL7IN%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-76af7c887f611d8376ca1ce037574b195c89c171_5.2%20Submit%20Feedback.png?alt=media&#x26;token=e154db37-d407-4247-9514-a03f9001a9ce" alt=""><figcaption></figcaption></figure>

### Selecting Calendar Duration

Here you can select the date range for the system to display the reports as per the duration you have selected.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FjOWo4IoC0BzWzprDRpkx%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-395b1021c27dc02f48e7ad8820fcfc7b3a7b4921_2.3%20Selecting%20Calendar%20Dates%20(1).png?alt=media&#x26;token=7057e40d-47cd-42c2-92af-c08232846aad" alt=""><figcaption></figcaption></figure>

### Impressions

Here you will see the count of the number of times your ad was shown. As shown in the image below, this will be shown as per the date range you have selected.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FK0CnP6PFXLddhbK1y5TW%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-44291ee74a4e288b9267798d93065433e3ef2347_6.1%20Impressions.png?alt=media&#x26;token=fffe3a73-6b47-4a22-999c-fa1fbeee0ff8" alt=""><figcaption></figcaption></figure>

### Clicks

Here you will see the number of viewers of the ad who clicked on your ad after they first saw your ad on their search result.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2Fq1K8T13LG2jw3FsyQKCS%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-5ecad79dd78d4bd064f103b04f1de0240ebe4e6b_7.1%20Clicks.png?alt=media&#x26;token=78688177-4f58-4644-8670-e7e2334e4369" alt=""><figcaption></figcaption></figure>

### Conversions

Here you will see the number of viewers who performed specific action as per the ad objective during the specific period of time.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FbIqKmcEE9ESnC7uPzGVx%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-fcaa7485b48219541643ba3077c795540b84807f_8.1%20Conversions.png?alt=media&#x26;token=8fde9976-5933-4b86-936c-af64ed6a8877" alt=""><figcaption></figcaption></figure>

### Campaign Data Card

Here you will see individual cards showing your data at the campaign level, as well as the percentage they have increased or decreased over a certain period of time.

This is based on your selected date range and compares to the previous date range selected.

For example, if you chose "3 months" as your date range, the data would be compared to the 3 months prior to that.

**Client Spends** - Shows the budget spent on a specific ad

**Average CPC** - Shows the average cost per click.

**Cost Per Conversion**- Shows the average cost per conversion.\\

**Conversion Rate** - You can find the Conversion Rate here.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FdZOXQjpej6E31fhrhQ51%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-f973996c6b3623f4a1cf1ff442ce24031066b570_4.3%20Campaign%20Data%20Cards.png?alt=media&#x26;token=53fd8ddf-bbfc-4905-89d8-90ba7a612251" alt=""><figcaption></figcaption></figure>

### Search Bar

Allows you to find out one of the ad campaign quickly.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2F5jdvhsKs9UlcfEGSoi7B%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-83c1173d9ef1a019e1ed26ffc0be13c1267171c1_9.3%20Search%20Bar.png?alt=media&#x26;token=d7d079ce-edd9-4524-8ba0-98869610c6f4" alt=""><figcaption></figcaption></figure>

### Export

You can export the ad campaign data as a CSV file as and when needed.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2F5ykTDTniMZLPJntv83Nr%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-d8424eccd6404828413c0b42a5d04d3abd04b01c_10.2%20Export.png?alt=media&#x26;token=dda574f3-cd20-4e54-bda4-04ba984042bd" alt=""><figcaption></figcaption></figure>

### Columns

Here you can select the specific data you would like the system to display. Use the checkbox to enable or disable. Once you have made the your selection, just click on column tab again to save the recent changes.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FeczWtTTAqeVmDVGD8iDu%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-c1caa83572a73e315104a06e7d82a1f504c0b2cf_11.5%20Columns.png?alt=media&#x26;token=3c4c6e6f-c6e9-4ca8-b9ce-82f5659f4353" alt=""><figcaption></figcaption></figure>

### Campaign Data table

This table shows useful data points for you to analyze the performance of your ad campaign. In the next page, we will cover each and every stat associated with the individual campaign.

**Campaign** - Shows the name of each google ads campaign you have created.

**Status** - Shows the status of the indivudual campaign weather its live or in a draft mode.

**Clicks** - Shows the number of clicks for each campaign on the list.

**Cost** - Shows the cost for each campaign on the list.

**Revenue** - Shows the revenue generated from each campaign on the list.

**ROI** - Shows the return on investment for each campaign. This stat is shown in percentage.

**CPC** - Shows the cost per click for each campaign.

**Sales** - Shows the sales generated from each campaign.

**CPS** - Shows the cost per sale for each campaign.

**Leads** - Shows the number of leads generated from each campaign.

**CPL** - Shows the Cost per lead for each campaign.

**Impressions** - Shows the impressions received for each campaign.

**Average Rev** - Shows the average revenue generated from each campaign.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2F0Oy9KdfwzQmx8VFp5qa5%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-69c9803923d426bb9ebb67d6292a27bf8c417970_12.5%20Campaign%20Data%20Table.png?alt=media&#x26;token=5f08d6cb-628e-4fb1-a815-9a7aae14aa94" alt=""><figcaption></figcaption></figure>

## Campaign Reporting

Clicking on any of the campaign shown in the reporting section will open this tab where you will see the stats for the individual campaign that you have chosen from the list.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2Fb4rnw2KvyCeau9yYDPej%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-5c14b260d20fb4a47c3fbe2bdfa8f4a1549bc2ab_13.3%20Campaign%20wise%20reporting%20(1).png?alt=media&#x26;token=7c201418-fd0c-4dad-b88a-c1588ea2e5af" alt=""><figcaption></figcaption></figure>

### Campaign Name

Name of the selected ad campaign is shown here.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2Fbl0ftKQo8ZDcrG9nRVd5%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-9ca092ed1fdfa78c87e732b0021dc68537ee6131_14.4%20Campaign%20Name.png?alt=media&#x26;token=fdc1cf0a-9955-4c0b-9d62-f3a9b2b47974" alt=""><figcaption></figcaption></figure>

### Campaign Status

Here you will get to know weather the ad campaign you have selected is live or paused. (See the image below)

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FVhsInlmN3387AZVgHE0r%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-1ac775bee29fe21ee19da76d1b8037b065fd4795_15.2%20Campaign%20Status.png?alt=media&#x26;token=9e1aa68b-3eb2-422f-bd00-d6efc05abcb4" alt=""><figcaption></figcaption></figure>

### Publisher Type

This will show the type of google ad you are running such as search ads display ads or video ads.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2Fv644iLE9CgVYbM8zvzvz%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-2ba7149fb54e8695ea0f830b59022baf7821f3cc_16.2%20Publisher%20Type.png?alt=media&#x26;token=daaa95c5-8756-444a-a391-56bb62fba2f6" alt=""><figcaption></figcaption></figure>

### Start Date

Shows the starting date of the individual ad.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FEQa0d4w5WGjImo57ePu3%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-79452ac04494ca15ac80c755d3b895b2c412092a_17.2%20Start%20Date.png?alt=media&#x26;token=010b0fce-49e7-47a3-8080-5007c4edbeb1" alt=""><figcaption></figcaption></figure>

### End date

Shows the date when the individual ad campaign was ended.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FsovoEJxI4BLZYL3GWJpm%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-62462b36020cda44d325bddfde7670fc3ce5f3e4_18.2%20End%20Date.png?alt=media&#x26;token=89e91063-a40b-4497-9bde-1af20280bd55" alt=""><figcaption></figcaption></figure>

### Campaign Objective

With this dropdown menu you can filter the ads based on the campaign objective.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2Fi9LdvZhi41sWcfV2PJCJ%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-304cc8a67c5c016ff9eb57c8e45b1155ebb901da_19.2%20Objective.png?alt=media&#x26;token=98dfce6c-4fb3-429c-9488-7a613ef5061b" alt=""><figcaption></figcaption></figure>

### Ad Data Cards

These are the campaign specific stats shown after we select any of the campaign from the list of all campaigns. Let's go through each stats one by one.

Impressions - Shows the number of times the ad from the selected ad campaign was shown during a specific time period.

**Clicks** - Shows the number of times the ad from the selected ad campaign was clicked.

**Conversions** - Number of times the ad achieved the expected outcome based on the objective and settings.

**Client Spends** - Shows the total amount spent on the ad campaign

**Average CPC** - Shows the average CPC for the selected ad campaign.

**Cost per Conversion** - Shows the cost per conversion for the selected ad campaign.

**Conversion Rate** - Shows the conversion rate for the selected ad campaign.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FSlB3DX8np4bu84eCdjHY%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-8e9e393570637dd417c7a661d96d18f8cf012ee3_29%20Ads%20Data%20Card.png?alt=media&#x26;token=16f303a1-3543-4339-b8e3-45e11c3236e0" alt=""><figcaption></figcaption></figure>

## Reporting Types

Shows the stats based on the ads, ad groups and the keywords used in the ad campaign.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FbL7k8z4mPKyLkVfeXG90%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-0e0df861d245b90105ff90fb03c79a54f8823db9_30.1%20Reporting%20Types.png?alt=media&#x26;token=0e3a5023-b639-4356-a5d6-6bd38f30d230" alt=""><figcaption></figcaption></figure>

### 1.Ads

Here you will see the stats for each individual ad you have created in the ad campaign. Let us go through each metric one by one.

**AD TITLE** - Shows the ad title of every ad you have created within the ad campaign.

**STATUS** - Shows the status of the ad weather its running live or paused.

**CLICKS**- Shows the number of clicks received for each ad title in the list

**COST** - Shows the cost for each ad in the campaign.

**REVENUE** - Shows the revenue generated from each ad in the campaign.

**ROI** - Shows the return on investment for each ad in the campaign.

**CPC** - Shows the cost you have spend for each click for each ad in the list.

**SALES** - Shows the sales generated from the ad.

**CPS** - Shows the amount of money paid for every sale generated from a specific advertisement

**LEADS**- Shows the number of leads generated from the ad.

**CPL** - Shows the cost per lead for each ad.

**IMPRESSIONS** - Shows the number of times the ad was shown.

**AVG. REV** - Shows the Average revenue from each ad.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2F8ZVdN48rMuc5glgpvjlp%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-fc317b2328e26a307b3c2bf77b3132cf9267bbf3_23.5%20Ads%20Stats.png?alt=media&#x26;token=cf415bc9-025e-43ea-97e0-d182f1a3ab6d" alt=""><figcaption></figcaption></figure>

### 2. Ad Groups

**AD GROUP** - Shows the name of the ad group.

**CLICKS** - Shows the number of clicks the ad group has received.

**COST** - Shows the total cost for each ad group.

**REVENUE** - Shows the revenue generated from each ad group.

**ROI** - Shows the ROI from each ad group.

**CPC** - Shows the Cost per click for each ad group.

**SALES** - Shows the sales generated from each ad group.

**CPS** - Shows the amount of money spent to get one sale.

**CONV. RATE** - Shows the conversion rate in percentage for each ad group.

**LEADS** - Shows the leads generated from each ad group.

**CPL** - Shows the cost per lead for each ad group.

**IMPRESSIONS** - Shows the number of times the ad from each ad group was shown.

**AVG REV.** - Shows the average revenue generated from each ad group.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FEcVKzpIMmxijLBl9ifZs%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-51f1211d125fcfd435246349b69a9dc3b5ad5793_31%20Ad%20Groups%20Reporting.png?alt=media&#x26;token=ff24d5f0-d205-47f9-9d02-37f9144af002" alt=""><figcaption></figcaption></figure>

### 3. Keywords

Here you will see the stats related to the each keyword you have used within the ad campaign.

**KEYWORD**- Shows all of the keywords used in the campaign.

**CLICKS** - Shows the number of clicks received for each keyword on the list.

**IMPRESSIONS** - Shows the number of times (the ad) each keyword on the list was shown.

**COST** - Shows the cost spent for each keyword in auction.

**CPC** - Shows the cost per click for each keyword on the list.

**CONVERSIONS** - Shows the conversions for each keyword.

**COST PER CONV.** - Shows the cost per conversion for each keyword.

**CONV. RATE** - Shows the conversion rate in percentage for each keyword.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FoKzZKpPvzHVy1cePa4hR%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-7fc2f245d0a2a1d7c53eeaef07e18573af86316b_24.2%20Keyword%20Stats.png?alt=media&#x26;token=e9532a21-e8a3-41dc-bbb3-42f9a0e79156" alt=""><figcaption></figcaption></figure>

### Export

Use this tab to download any of the above stats in CSV format.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FZ8AscIAtltjzF0wYbIyh%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-1853ffdc564a0624dad87760f3ea4837058996c9_26.1%20Export.png?alt=media&#x26;token=c5299c3a-ee81-4dc5-821f-61949bb5fe66" alt=""><figcaption></figcaption></figure>

### Columns

Here you can select or deselect the stats you would like the system to show in the stats column.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FcGNQTKxg83NX1tneG7y8%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-c0ca127e8f0fd309669cdd04afb1bbdd45beedc3_27.1%20Columns.png?alt=media&#x26;token=8b4de837-cad8-4091-8428-6d2f85c096ec" alt=""><figcaption></figcaption></figure>
