# Stats Tab

### Editing Stats Tab

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FVFn8Rkatd5JFsQNBSzTJ%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-830a19b0d9756b56479c199259e90ff886696457_Funnel%20-%20Stats%20-%20Editing%20stat%20tab%20(1).png?alt=media&#x26;token=3cf2c89b-828e-43ce-a3ab-5963401b135f" alt=""><figcaption></figcaption></figure>

The "Stats Tab" shows you the statistics of each step created in a funnel. It shows you the number of visitors that opened your page and the actions they performed on each page.

### Duration Range

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2Fmm1lkqfsBPEKO5lEWmQI%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-e8c3812a521804a9caf5e7c93b79fff427f7fd8e_Funnel%20-%20Stats%20-%20Editing%20stat%20tab%20-%20Date%20update%20(1).png?alt=media&#x26;token=d2da4eb5-4a38-45af-aaee-dd4c54ffce65" alt=""><figcaption></figcaption></figure>

Here you can filter the data by adjusting the date range of this data. Click on the date range icon to drop down the calendar menu, then select the range you want to work with.

### Reset Duration Date

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FZapXeqYpOW1mBrlldZak%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-a7ad5e4299c3fceaba2bed6ec50094e2d5b8f667_Funnel%20-%20Stats%20-%20Editing%20stat%20tab%20-%20Date%20update%20-%20Reset%20(2).png?alt=media&#x26;token=4e0ab1e6-44cd-4f39-84ee-c4cd23e3abb7" alt=""><figcaption></figcaption></figure>

You can wipe all the data off the funnel by clicking on the "Reset" icon. It is not advisable to reset data because it permanently deletes it

{% hint style="danger" %}
Warning! This can't be undone. \
Note: Recently generated stats (Around 30 min) won’t get deleted.
{% endhint %}

### Web Preview

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FZuEEaneI6bL3pEveu2aZ%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-7252ecba4f2ef82b6b0b4c301c33937d43abce30_Funnel%20-%20Stats%20-%20Editing%20stat%20tab%20-%20Web%20preview.png?alt=media&#x26;token=6b6ce614-84c9-4234-92f8-d51e1345a879" alt=""><figcaption></figcaption></figure>

To view this funnel on the web page, click on this icon which directs you to the funnel site.

### Stats Info

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FrMYUTeVhpsvZjOFEqfl6%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-fcf05ab26155caf52bfa34691618b85956b2ea60_Funnel%20-%20Stats%20-%20Editing%20stat%20tab%20-%20Stats%20info.png?alt=media&#x26;token=57781566-5cb7-4935-8c5a-39d9733b7137" alt=""><figcaption></figcaption></figure>

By clicking on this icon you get more information about the funnel URL.

### Send Traffic to Funnel URL

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2F9pslXoIp85hiJmtU0krA%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-79050783ea3bcbfcc04e2798aa40b91b7e170c96_Funnel%20-%20Stats%20-%20Editing%20stat%20tab%20-%20Action%20(1).png?alt=media&#x26;token=d7a813f2-e352-48e5-8e22-b3bb1393af4c" alt=""><figcaption></figcaption></figure>

Use the Funnel URL to send traffic to your funnel. This URL will always take visitors to the first page in your funnel.

You can change the domain name or path in the Funnel Settings.

### List of Funnel Pages

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FfYe19ElMKWrfk7FDiMba%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-674074457a5aca5a13a50c9e154e748821dfdaa1_Funnel%20-%20Stats%20-%20Editing%20stat%20tab%20-%20list%20of%20funnel.png?alt=media&#x26;token=33d21cec-5e75-470f-a89a-e6389479f193" alt=""><figcaption><p>\</p></figcaption></figure>

Here are the different funnel pages. You can click on each funnel page to drop down the sub-pages if there are any.

### Page Views

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FLL2xssbK635LMvIEcBcH%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-8b128e0aab513574603e0df7123f0b0c9552cf49_Funnel%20-%20Stats%20-%20Editing%20stat%20tab%20-%20Page%20view%20(2).png?alt=media&#x26;token=dbac04bc-23b9-435c-a180-ae7ecff953a8" alt=""><figcaption></figcaption></figure>

#### All

This is the total number of times this funnel page has been opened and viewed by both new and returning visitors. For instance, If a returning visitor opens a page 5times and a new visitor also opens the page, the "All" data will record a total of 6 (the returning and new visitor).

#### Uniques

This collects data per number of new visitors that opens the funnel page. For instance, even if a returning visitor opens a page 5times and a new visitor also opens the page, the "Unique" data will record a total of 1 (the new visitor only).

### Opt-Ins

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FqrMTicHZiHtNARn52EsN%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-31b7ff978fbdfd29285c57c397e3c32aa4bfba2f_Funnel%20-%20Stats%20-%20Editing%20stat%20tab%20-%20OptIns%20(2).png?alt=media&#x26;token=cd077013-9e25-488b-a9cd-dce807ba9419" alt=""><figcaption></figcaption></figure>

### All

This column shows the number of users who opted in for the product / bought the product or submitted a form/survey or booked an appointment through a calendar.

**Rate**

The "Rate" column shows the rate at which the Opt-Ins Occurred. This is usually a percentage (%) value used in calculating the conversion rate of Opt-Ins, the “All" Opt-in divided by Unique Page views gives you the value in the "Rate" column.

### Sales

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FbpXWGSIdUARy7dYSO2iH%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-4e98e34650c227f942453dcedf4a9f7e6e3017ca_Funnel%20-%20Stats%20-%20Editing%20stat%20tab%20-%20sales%20(1).png?alt=media&#x26;token=3c77a099-d40e-4fce-8fc3-0c373bc71fb2" alt=""><figcaption></figcaption></figure>

#### Order

* **At the funnel step level** \
  \*\*\*\*The number of sale orders that happened - Essentially, how many orders were placed and does not take into account the number of products and quantities purchased.

#### Rate

* **At the funnel step level** \
  This calculates the sales rate. The number of times ANY product is purchased is divided by unique page views to give the "Rate" Value.
* **At the individual product level**\
  This is calculated as the number of times the particular product is purchased divided by unique page views.

#### Quantity

* **At the funnel step level**\
  This shows the total quantity of all products purchased in this funnel step.
* **At the product level**\
  This shows the total quantity of the specific product in that funnel step.

#### Amount

* **At the funnel step level:**\
  You will the total value of all the products purchased in that funnel step here.
* **At the product level:**\
  This also shows the total sale value of a specific product in that funnel step.

**Average Cart Value**

* **At** **the funnel step level:**\
  \*\*\*\*This column shows the total Amount / Total Orders.

### Earnings/Page Views

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2Ffn6wUTdINvYaEVUCaKK7%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-19d701b33ed0824b543f83f6b27816deaeb7f2c0_Funnel%20-%20Stats%20-%20Editing%20stat%20tab%20-%20Eearnings%20(2).png?alt=media&#x26;token=7a05d071-3a95-46f9-bade-8b44dd99e631" alt=""><figcaption></figcaption></figure>

**All**

This column shows the total number of earnings per page view of all the new and returning visitors. To calculate the value, the Sales Value is divided by "All'' page views

**Unique**

This column shows the total number of earnings per page view of only new visitors. To calculate, the Earnings are divided by Unique Page views.
