# Facebook Ads Reporting

{% hint style="warning" %}
Depending on your user permissions, you may not have access to all of the components.
{% endhint %}

## Sample Data & Integration Settings

{% hint style="info" %}
You are currently looking at sample data. In order to see your Facebook Ads data, you need to integrate your Facebook account and sync your Ads data.
{% endhint %}

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2F6iaT5ktFJ7mwfIiBPcM5%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-9498740030064e7e55c4b3b7b703254fc8c52f6b_Campaign%20-%20Integration%20Settings.png?alt=media&#x26;token=a846096c-7483-4849-bb92-487c3b84f434" alt=""><figcaption></figcaption></figure>

## Selecting Date Range

In order to properly analyze advertising data, you will need to filter and set specific date ranges.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FkfhOFuoEkeiOopcKrXF8%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-299a9daf53cb724cd280e9aa92daccbe5883bb21_Campaign%20-%20Select%20Date%20Range.png?alt=media&#x26;token=2b5ba2c2-8b56-416e-8f11-64c8683cbf5a" alt=""><figcaption></figcaption></figure>

## Facebook Ads Reporting Types

This guide explains the Facebook Ads data that is tracked on a multiple levels, including:

* The [Campaign](https://asads-organization-2.gitbook.io/knowledge-base-main/facebook-ads-reporting) Level
* The [Adset ](https://asads-organization-2.gitbook.io/knowledge-base-main/facebook-ads-reporting)Level
* The [Ads](https://asads-organization-2.gitbook.io/knowledge-base-main/facebook-ads-reporting) Level
* The [Demographics](https://asads-organization-2.gitbook.io/knowledge-base-main/facebook-ads-reporting) Level

{% hint style="warning" %}
Campaigns with 0 views are not included in Report. Newly created campaigns take a while to update.
{% endhint %}

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FULyrpD1go38OEv9wI301%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-4a086e6a0ca0d34965a156ff4f9c62e0dbf92598_Campaign%20-%20Facebook%20Ads%20Reporting%20Type.png?alt=media&#x26;token=007230a6-1fd7-4210-abb7-3ab631965980" alt=""><figcaption></figcaption></figure>

## Campaign Reporting - Facebook Ads

This tab allows you to track and analyze all of your traffic and leads coming from Facebook Ad campaigns.

#### Campaign Impressions Timeline

Here you will see a timeline of your total impressions at the campaign level. This is based on your selected date range.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FbWoKkOcttVHpDCjWIyTL%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-12444a83bfe7ac988648874325b34695b0697f4d_reporting%20-%20facebook%20ads%20-%20campaigns%20-%20impression%20timeline.png?alt=media&#x26;token=e771eae9-35bc-474f-83f2-e35c52c5c9f4" alt=""><figcaption></figcaption></figure>

#### Impressions Per Campaign

Here you will see a chart of your total impressions per campaign. This is based on your selected date range.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2F5JzWok9kGaCiRg6IrEO5%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-030da7df5d10b39d0113b5415c3fa0802212a168_reporting%20-%20facebook%20ads%20-%20campaigns%20-%20impressions%20per%20campaign.png?alt=media&#x26;token=a36abf34-95e3-44f0-a599-03f3792a638b" alt=""><figcaption></figcaption></figure>

#### Campaign Publisher

Here you will see a chart showing the percentage of impressions your campaigns are receiving from the different channels your Facebook Ads are being shown to.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FDDq26JDB08Atu3uF5zBd%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-c51cfe78107d7825b74589b8fabe9fb29c2bf8c7_reporting%20-%20facebook%20ads%20-%20campaigns%20-%20publisher.png?alt=media&#x26;token=0b9b5cfe-2ac6-4057-a1a4-554d7c4da819" alt=""><figcaption></figcaption></figure>

#### Campaign Data Cards

Here you will see individual cards showing your data at the campaign level, as well as the percentage they have increased or decreased over a certain period of time.

This is based on your selected date range and compares to the previous date range selected.\\

For example, if you chose "3 months" as your date range, the data would be compared to the 3 months prior to that.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FOkVWLRG2hOBCXCUTFTfU%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-92defcc638a3d369c1c82f341727908ff3a13a56_reporting%20-%20facebook%20ads%20-%20campaigns%20-%20data%20cards.png?alt=media&#x26;token=4a21f40a-2434-4787-b30d-6a65331efe77" alt=""><figcaption></figcaption></figure>

#### Campaign Data Table

Here you will see a full table with all data at the campaign level. This is perfect when needing to compare how certain campaigns are performing against others.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FZ9k4Jie8UqpeME18AQ3s%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-61d0087e02913138fe83d9b225f7a768a7557b25_Campaign%20-%20Campaigns%20-%20Data%20Table%20(1).png?alt=media&#x26;token=2d2ae32e-92a4-43c6-ace1-b32c016c1fa4" alt=""><figcaption></figcaption></figure>

### Adset Reporting - Facebook Ads

Here you will see data that is broken up by the specific Ad sets in your Facebook Ad campaigns.

{% hint style="warning" %}
Ad sets with zero views are not included in the report. Newly created campaigns take a while to update.
{% endhint %}

#### Adset Impressions Timeline

Here you will see a timeline of your total impressions at the ad set level. This is based on your selected date range.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FuRZvUHVk14TZq9AMuXbx%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-8a5862f24f770c6da51f69bd6b92f5464b113b9d_Adsets%20-%20Adsets%20-%20Impressions%20Timeline%20(1).png?alt=media&#x26;token=1b207a11-71e5-4abd-b561-5648bd998fd1" alt=""><figcaption></figcaption></figure>

#### Impressions Per Adset

Here you will see a chart of your total impressions per ad set. This is based on your selected date range.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2F8EdEmVnJmcs82Zqg2oN5%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-87fefda60c71c5c42e2dd5551e0b98a8991e20b4_Adsets%20-Impressions%20Per%20Adset%20(3).png?alt=media&#x26;token=cb9a9ccf-2290-4218-8b81-c6cf9fd4e959" alt=""><figcaption></figcaption></figure>

#### Adset Publisher

Here you will see a chart showing the percentage of impressions your ad sets are receiving from the different channels your Facebook Ads are being shown to.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FtPVic9tZIpp2w0Enrxxj%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-97ffb42eb87ed63303f3f6ef2433ee4ae4522596_Adsets%20-%20Adsets%20-%20Publisher.png?alt=media&#x26;token=dedd78ec-be8f-4c80-aec2-239bce3a0f81" alt=""><figcaption></figcaption></figure>

#### Adset Data Cards

Here you will see individual cards showing your data at the ad set level, as well as the percentage they have increased or decreased over a certain period of time.

This is based on your selected date range and compares to the previous date range selected.

For example, if you chose "3 months" as your date range, the data would be compared to the 3 months prior to that.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FdlTUa1QfjSpWrfAlI9xD%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-1645b6394629d933182639f5086de489486b0dd3_Adsets%20-%20Adsets%20-%20data%20card.png?alt=media&#x26;token=f24c2729-6233-4d5d-8bc1-ebcec7f3037f" alt=""><figcaption></figcaption></figure>

#### Adset Data Table

Here you will see a full table with all data at the ad set level. This is perfect when needing to compare how certain campaigns are performing against others.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FU8uOwxnME26ji08O80tj%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-a861d5e52cb378d6ca5952d546cb1cba9471f2c6_table%20coulum.png?alt=media&#x26;token=d6429288-a720-4987-a554-c15024fb49f9" alt=""><figcaption></figcaption></figure>

#### Adset Data Table Columns

You can filter and change the table columns by clicking this button and selecting the columns you want to show.

## Ads Reporting - Facebook Ads

This guide explains the Facebook Ads data that is tracked on an ads level. You can find more data in other sections. Here you can narrow your view even more and analyze which specific ads are performing well compared to others.

{% hint style="warning" %}
Ads with 0 views are not included in the report. Newly created campaigns take a while to update
{% endhint %}

#### Ads Impressions Timeline

Here you will see a timeline of your total impressions at the individual ad level. This is based on your selected date range.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FWWloEuuEO75zdFARLgHt%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-6f5f19191f3e3214742aa456e1eb0d0cee3e092c_Ads%20-%20Ads-%20Impressions%20Timeline.png?alt=media&#x26;token=afa8fbb3-d81b-4272-9989-7deb4fcd8edc" alt=""><figcaption></figcaption></figure>

#### Impressions Per Ad

Here you will see a chart of your total impressions per individual ad. This is based on your selected date range.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FGZI2QQbD9SReS95L5LXG%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-2abeef54757be7669da05ee646e4ae4af816f8bd_Ads%20-%20Impressions%20Per%20Ad%20(1).png?alt=media&#x26;token=95f65011-df55-49cf-a987-58928fdf6bb4" alt=""><figcaption></figcaption></figure>

#### Ads Publisher

Here you will see a chart showing the percentage of impressions your individual ads are receiving from the different channels your Facebook Ads are being shown to.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FOOtAzzO873XeBjUAcAFI%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-792b40b264d4d442e9068f2ca308ff3225d454e4_Ads%20-Ads%20-%20Publisher.png?alt=media&#x26;token=a5526559-f481-4817-bc80-a8a7c7fa443b" alt=""><figcaption></figcaption></figure>

#### Ads Data Cards

Here you will see individual cards showing your data at the individual ad level, as well as the percentage they have increased or decreased over a certain period of time.

This is based on your selected date range and compares to the previous date range selected.

For example, if you chose "3 months" as your date range, the data would be compared to the 3 months prior to that.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FohacmSODk0W5EY8QgEoJ%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-12fb8d3c3f7ffad2fc03b4bd97fd193bce4260ca_Ads%20-Ads%20-%20Data%20Cards.png?alt=media&#x26;token=a464b541-2375-410b-b459-6fe0909eb5bf" alt=""><figcaption></figcaption></figure>

#### Ads Data Table

Here you will see a full table with all data at the individual ad level. This is perfect when needing to compare how certain campaigns are performing against others.

## Demographics Reporting - Facebook Ads

This guide explains the Facebook Ads data that is tracked on a demographics level. Here you will see data that is broken up by the demographics such as Age, Gender, and Location.

{% hint style="warning" %}
Campaigns with 0 views are not included in Report. Newly created campaigns take a while to update.
{% endhint %}

#### Demographics - Gender

Here you will see a chart showing the percentage of impressions coming from different genders.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2Fw4nJvT6CS0H3dvpV4onx%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-6b8abdc691e87139b0820ee9804a78ffdfe6ce0b_Demographics%20-%20Gender.png?alt=media&#x26;token=62c24f77-b68e-4aa7-97b2-df43f5581240" alt=""><figcaption></figcaption></figure>

#### Demographics - Country

Here you will see a chart showing the percentage of impressions coming from different countries.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FuYgKz1MXM0HE5FFWajtP%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-8ca3d8ed4be92db39b35831e9231a9c5b577103f_Demographics%20-%20Demographics%20-%20Country.png?alt=media&#x26;token=2f09aa71-da84-440a-8d87-a1e3ee9e539d" alt=""><figcaption></figcaption></figure>

#### Demographics - Age

Here you will see a chart showing which age groups are giving your Facebook ads the highest percentage of impressions.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FTFlRwMbu1fgcbk8AFBxW%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-513e299c5f852cba905e343de46e977661923412_Demographics%20-%20Age.png?alt=media&#x26;token=8796d485-914f-4219-bb22-6ef9e7e238f0" alt=""><figcaption></figcaption></figure>

#### Demographics Data Cards

Here you will see individual cards showing your data at the campaign level, as well as the percentage they have increased or decreased over a certain period of time.

This is based on your selected date range and compares to the previous date range selected.

For example, if you chose "3 months" as your date range, the data would be compared to the 3 months prior to that.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FctLJwoP3yANzGAm3HSSE%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-92cc3d03c5a19eaead27168b8ea913921928a663_Demographics%20-%20Data%20Cards.png?alt=media&#x26;token=0c684ab8-5b6e-43b1-9799-6113144f895b" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
![](https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FSUZo8zUQnzSIMiiJlbYL%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-cf51f0086862d8cfc8398f081572e0b8636bfd08_Start%20Help%20Guide%20Button.png?alt=media\&token=456ba68c-d03f-4688-a68e-e91ea361ad7a)\
Click the "**Start Help Guide**" button in this section of your CRM to start an interactive, guided tour and learn more about the components found in this section and how to use them!
{% endhint %}
