# Button Element

## Adding Button Element

Including a Call-To-Action (CTA) button in your emails has proven to be an effective way to increase conversion rates.

Your CRM also allows you to include a CTA in your emails in the form of a button hyperlinked to a destination URL.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FeU5qFsqp7wl7cmToVpsI%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-174ae4c89e228ea229c373d5b5b3315b528bcd7d_Button.png?alt=media&#x26;token=2ddd1b2d-6829-40a4-89e1-21120d888250" alt=""><figcaption></figcaption></figure>

## Editing Button Element

You can also access the button settings by clicking the pencil icon in the Button element of your email builder as shown below.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FL7D3ljPXPyXXvRqsrLt1%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-7c4a9b85257e2a4b778b17df312c4c98a114cdbf_Button%20settings.png?alt=media&#x26;token=040d31a7-f443-4f0b-8ab1-9a2f6745f98a" alt=""><figcaption></figcaption></figure>
