# Campaign

An affiliate marketing campaign consists of one or more configurations that decide how an affiliate marketing campaign flows from start to finish, it can be as simple as a single link, or it can be a complex multi-step funnel with many moving parts. The key is to have the right configuration for your business and its goals.

## Campaign Overview

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2Fs8ViYFMaeHKIT4IZzK51%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-5d8719076e921559f528ae534720af51114f3011_Affiliate%20manager%20-%20campaign%20-%20Overview.png?alt=media&#x26;token=6cdcb096-c91b-4321-8a10-318192c1175b" alt=""><figcaption></figcaption></figure>

In the Overview section, you can have a quick view of your campaign affiliate activities here.

### Dashboard

#### Revenue Generated

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FuiRhRtgPO7s0BcC9qv5S%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-dc2326bccd647c5000361668825b49e5cc7bc1ca_Affiliate%20manager%20-%20campaign%20-%20Revenue.png?alt=media&#x26;token=a3edc48d-a1d1-4e95-8444-2f5e93725b6d" alt=""><figcaption></figcaption></figure>

You can view the total Revenue generated across all campaigns.

#### Customers

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FAedIlZtLorx70glMjeL9%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-254111f3a757863d5c20206ce494482846618cb6_Affiliate%20manager%20-%20campaign%20-%20Customer.png?alt=media&#x26;token=364c368f-bfda-4c8e-832c-819119816072" alt=""><figcaption></figcaption></figure>

You will see the numbers of customer that was invited through the links from your affiliates here. They can be Recurring or one-time base customers.

#### Churned

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2F7vQsNMeAMCxb5ZrxyMvJ%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-24d8da30207b04dc78bcd84e3f29c344a55cd55a_Affiliate%20manager%20-%20campaign%20-%20Chuned.png?alt=media&#x26;token=b0dc5d30-a93a-4f4e-a7c1-27b12e1c4fa2" alt=""><figcaption></figcaption></figure>

Once a lead cancels their subscription, the Lead can later be re-activated by initiating another checkout or enrolling them will move into the Churned category and they can later be re-activated by initiating another checkout or enrolling them again in Stripe. A one-time base customer doesn't reflect in the Churned Category, only Recurring customers who canceled.

#### Leads

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FC9n8W1aBoeklUkVp2aVN%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-979b259dd7a9ffb17c4822b350dfae18e152d8aa_Affiliate%20manager%20-%20campaign%20-%20Lead.png?alt=media&#x26;token=dc29dfd6-c32e-4d98-a1b8-c9a181805522" alt=""><figcaption></figcaption></figure>

Leads are potential customers; they already fill out the Two-way Order Form but haven't paid/subscribed yet.

### Campaign Table

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2Fz4j7d4UIf18oMAs4JFSA%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-ba5769ade3a07fad4ffdda8e1b23c25a5d586d03_Affiliate%20manager%20-%20campaign%20-%20table.png?alt=media&#x26;token=f11c9656-0af0-40ed-8bb9-6d8b5d3c7a7b" alt=""><figcaption></figcaption></figure>

1. **Campaign Name**\
   Here you will see the unique name given to identify each campaign.
2. **Status**\
   You will see the status of your campaign here. The green color indicates that the campaign is '**Live**' and the red color indicates that the campaign is '**Paused**'. A campaign gets created in a paused state if;\
   \
   1\. Stripe is not connected\
   2\. Affiliates are not added.
3. **Start Date**\
   The date each campaign went live will be displayed here.
4. **Affiliates**\
   Here you will see the number of affiliates associated with each campaign.
5. **Customers**\
   You will see the number of customers invited via the affiliate links here.
6. **Churned**\
   This section displays the number of recurring customers who canceled their subscriptions.
7. **Leads**\
   This section displays the number of customers who have already filled out the Two-way Order form but haven’t paid yet.
8. **Commission**\
   You will see the % commission assigned to each campaign in this section. It will be distributed to every sale that an affiliate makes.
9. **Revenue Generated**\
   Here you will see the total revenue generated from each campaign.
10. **More Action**\
    Here you can edit or delete any of the campaigns you created. Be sure you want to delete any campaign, when you hit delete, this will be permanently removed from your account.

## Setting Up an Affiliate Manager Campaign

### Add new Campaign

Click on the '+Add' button to create a new Affiliate Manager Campaign. Once you have clicked on this button it directs you to the campaign editor's page.

### Creating a Campaign

This is the list of values that needs to be filled in before creating a Campaign;

#### Campaign Name:

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FjVdkPlsafNOCvV13JIo6%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-dd8a565c5834dee11a3c822fc8b0ade1c3745234_Affiliate%20manager%20-%20campaign%20detail%20-%20name%20(1)%20(2).png?alt=media&#x26;token=0af93402-678f-4c39-a6ea-36dc757e4ae5" alt=""><figcaption></figcaption></figure>

Type in the unique name you would like to identify this campaign as.

#### Funnel/Website URL:

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2F1dgrcOHC3sbL9FjCVtcQ%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-91f320cb688cf95efa18671bb9b440dda6e3e848_Affiliate%20manager%20-%20campaign%20detail%20-%20reffer.png?alt=media&#x26;token=9235772f-4844-4c25-9212-f18160dc5b62" alt=""><figcaption></figcaption></figure>

Select the landing page that the affiliate's leads will visit by first selecting either a funnel or website, then, select your preferred campaign. The Affiliate's Unique ID link will be displayed in the third field provided and you can copy the link by clicking on the "copy/clone" icon on the right side of this field.

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FNX9PtU44PXBd6N6UkMMu%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-2c13c08009442bb163e1c0e49bba5f9d39591737_Affiliate%20manager%20-%20campaign%20detail%20-%20reffer2.png?alt=media&#x26;token=a35d47c7-9db5-47fd-93b8-f2e9a56654b6" alt=""><figcaption></figcaption></figure>

Make sure your funnel/website is linked to a Domain. If you haven't linked your domain yet, click on this click here to direct you to the funnel page.

#### Products:

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FNaYCENvtOnWPvqIMgkuc%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-7ec8964cad8e05f8d1a418c865bc5500bc0bf2df_Affiliate%20manager%20-%20campaign%20detail%20-%20product%20(1).png?alt=media&#x26;token=97cc4775-2095-4222-a80c-0edf0fb54fdc" alt=""><figcaption></figcaption></figure>

You will see the products on which an affiliate commission is applicable.

{% hint style="info" %}
Note: The affiliate campaign can only go live once the respective products and affiliates have been selected. You will not be able to publish a campaign until these requirements have been met.

You can always save an affiliate campaign and later come back and add affiliates and or products/services.
{% endhint %}

#### Campaign Description:

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FrR8suP0IsEiSX4PwQxuX%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-bebeb392fdec36ff5b8b95329a001fe7b8199d14_Affiliate%20manager%20-%20campaign%20detail%20-%20discriptinon%20(1).png?alt=media&#x26;token=7e4d88cc-2143-4baf-a46a-34b2967394a7" alt=""><figcaption></figcaption></figure>

You can briefly describe what the campaign entails here.

#### Add Affiliate:

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2Fwv0Rd8Ob7Fpb8EYFatGO%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-870ed44d781f58a4d25b8939b184df1b5509f26e_Affiliate%20manager%20-%20campaign%20detail%20-%20Add%20aff.png?alt=media&#x26;token=8696084a-85fe-4c1a-adfd-97c3ce80585e" alt=""><figcaption></figcaption></figure>

You will see a list of affiliates you can select from to add to any of your campaigns and the unique affiliate link to promote the affiliate program will be assigned to each one of them. An affiliate can be part of multiple campaigns and each campaign will provide a unique affiliate link to the affiliate.

#### Commission percentage:

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FoT5QPH8VXB9rjwgHhFA6%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-64510ead738c97641edfe2a100f946f06fa6d7e4_Affiliate%20manager%20-%20campaign%20detail%20-%20payout%20freq.png?alt=media&#x26;token=0d1aeb58-2900-440f-b6e5-cbe22e063780" alt=""><figcaption></figcaption></figure>

Here is the percentage % of the commission that will be distributed to every sale that an affiliate makes

#### Payout frequency:

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2FJXg4EfnABXw966vZBq0d%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-478f393ad63cf8eb6b185cb867f1e181c387a71a_Affiliate%20manager%20-%20campaign%20detail%20-%20percent.png?alt=media&#x26;token=e516d5e8-0b37-4459-9ade-e14ce44d78a8" alt=""><figcaption></figcaption></figure>

This allows you to select when the payment will be made on the affiliate for every sale.

#### Cookie Life:

<figure><img src="https://3379043218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhRoDQv6gyGL2CyFV4Oob%2Fuploads%2F4UgmtiMr7YNkZIX3TrCT%2Fspaces_SpDxRsrRdNpxcuWtIMiA_uploads_git-blob-7ce2d8a884be02f80129562230b38eaa6c778884_Affiliate%20manager%20-%20campaign%20detail%20-%20cookie.png?alt=media&#x26;token=171797bf-a706-4e49-bf30-534dc0d38d94" alt=""><figcaption></figcaption></figure>

Select the number of days the cookie will stay in the lead's browser.
